Day 1 Opening Keynote | The Power of Advocacy

Sebastian Cuttill, Parliamentary and Campaigns Manager at News Media Association joins us to explore the power of advocacy. Sebastian has worked extensively on legislation related to Big Tech dominance and press freedom and also founded the recent Creative Rights in AI Coalition, which helps to coordinate the creative industry response to the Government’s plans to weaken copyright law.

In this opening keynote address, Sebastian will lay the context of the lobbying landscape; detail how NMA advocacy work helps to build the long-term profile and credibility of the News industry with policy makers; and share how they move the needle on their campaigns.