Branding 101 | Increasing User Engagement: Core Marketing for Service Users

Chair: Pritie Billimoria, Senior Marketing, Communications & Public Affairs Manager, CILIP
Speakers: Suzie Henderson, Creative Director, Storyhouse; Hayley Chevell Academic Liason Librarian, Coventry University.

In November 2024, DCMS released its Turning the page report, which showed a decline in public library use and suggested ways to encourage engagement.

Featuring insights from Storyhouse Chester and Coventry University, this session will explore best-practice approaches to core marketing for service users.

Day 1- Wednesday 2nd July