Ireland’s Be Media Smart campaign and the role of libraries
This paper presents Ireland’s public awareness campaign – ‘Be Media Smart’- which was launched in March 2019 to encourage people of all ages to stop, think, and check that information they see, read or hear across any media platform is reliable. Be Media Smart is an initiative of Media Literacy Ireland (MLI), an independent group facilitated by the Broadcasting Authority of Ireland (BAI) to enhance Irish people’s understanding of, and engagement with, media. Group members include large media and social media companies, Government bodies, libraries, academia and voluntary sector organisations.
The paper will provide an overview of this national campaign, outline how the Library Association of Ireland (LAI) became a member of Media Literacy Ireland and provided support to this unique initiative through the various library sectors in Ireland.
Some of the key observations and findings of the Be Media Smart campaign will be presented including the value of the cross-sector collaborative approach. Challenges, lessons learned and future development plans will also be outlined.
Philip Russell, Deputy Librarian, Technological University of Dublin
Philip has over 20 years’ experience working in the library and information sector and previously held professional posts at Accenture, Trinity College Dublin and the Central Bank of Ireland. Philip’s primary research interests include information and media literacy, librarians’ role as teachers and technology enhanced learning.
Philip is Chair of the Library Association of Ireland’s Literacies Committee and is a member of Media Literacy Ireland and the National Forum for the Enhancement of Teaching and Learning in Higher Education. He has worked on numerous research projects, published widely on the subject of information literacy and associated technologies and is a regular contributor to national and international conferences and seminars. Philip holds a BA (Hons) in Arts from University College Dublin (UCD) and an MSc. in Information and Library Studies from the Robert Gordon University (Aberdeen).
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